Fnatics

Fnatics is an e-sports company based in London.

In March of 2022, Fanatics launched a membership program as a way of providing long-term value for Fnatic fans and their community. 

The initial launch, which consisted of a free NFT drop designed to onboard their non-crypto native fans, was a success. Over 120,000 people claimed over 150,000 NFTs.

Fnatics released it in the form of digital keys in a one-off purchase, where holders are able to access benefits both digital and physical. These perks span from exclusive chances to meet Fnatic pro-players and creators to receiving our pro-jersey every year. The perks will keep coming for as long as you hold your keys.

Unlike a traditional membership subscription plan with a recurring monthly or annual fee, the Fnatics membership programme is a one-off payment that delivers rewards for the long-term with full ownership over your key.

There are three tiers, starting with the free ‘Citizen’ key, then two paid tiers, ‘Core’ and ‘Pioneer’. Core and Pioneer keys offer higher level benefits and rewards for holders. The tiered digital membership program unlocks ongoing access to exclusive events, products, meets and greets with team, and unique drops. Higher levels of membership unlock higher levels of access.